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Frequently Asked Questions

There's no such thing as a stupid question!

Down the rabbit hole we go!

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What does SEO stand for?

Great place to start!

SEO stands for Search Engine Optimisation and in a nutshell, it’s the process of making your website more friendly, increase its authority and improve its positions on the major search engines.

The goal is more traffic which means an increase in revenue!

Which is better, SEO or PPC?

This is a tough one, as both SEO & PPC have their pros and cons.

SEO is a long-term solution to the problem of brand awareness and online exposure. Whereas PPC allows businesses to target specific demographics and keywords based with short-term results.

Ultimately I’m biased but they both have their uses.

Which SEO Software is best?

There are so many SEO tools out there you could spend thousands and still not see an improvement in your rankings. The real trick with any tool is to make sure you know how to use and make the most of it.

With that in mind though there are a few standouts and they are Ahrefs (my personal favourite) which is great for links and content. SEMrush which a brilliant all-rounder and Moz is great if you’re starting out.

What is onsite SEO?

Onsite SEO (or on-page) is the word undetaken on your site to help your rankings. It covers content, technical and human factors – examples of this are image optimisation and content optimisation. External links and other off-site SEO is not covered in this.

Where do I start?

Well, this depends on what you’ve done so far, if the answer is nothing then Search Console & Google analytics is a great place to start. You can also book yourself in for a free consultation and we can point you in the right direction.

What is keyword research?

Keyword research is one of the first places you start with your SEO journey. It will give you an idea of what people are searching for, how competitive keyphrases are going to be as well as giving you some insight into what people are going to be searching for in the future.

 

So how do I do keyword research?

There are lots of places you can start with keyword research, most of the tools i mentioned above contain a research tool or two. Google also have their own keyword tool which has some great resources.

Whatever tool you decide to use ask yourself what your goals are and work your keyphrases in around that. Start broad and work down so you give yourself the most chance to find some real gems to target.

Will blogging help my SEO?

Yes and no!

Yes because creating high authority relevant content that people like and engage with and want to read is going to help your brand, It will help you grow your traffic and increase your conversions. Amazing content will also help you grow your link profile.

No, because doing all of the above is difficult and time-consuming and not that many people actually do it properly. Instead what they do is produce lots of low-quality blogs with no engagement which does nothing for them and instead just tells Google no one likes my stuff.

So it’s a mixed bag.

Will an SSL make a difference to my rankings?

Yes!!!

That little green padlock and the HTTPS connection means your site is secure and this important as Google prefers secure sites. It indexes HTTPS sites first and therefore this is a ranking factor.

So yes is the answer,

What is link building?

So the internet is made up of content and then links between the content. So when a search engine crawls your site and indexes your pages it uses links to navigate between the content. In the early day’s search engines needed a way of working out which pages were the most relevant so they created a ranking system using links.

So the quality and the number of backlinks became a factor in determining the rankings. We like to say the links are a vote of confidence from one site to another.

What is link equity?

Another word for link juice, equity is the amount of energy a link transfers to another site. Before people started using nofollow links all links passed juice and black hat SEO’s used this to game the system.

The amount of juice passed depends on lots of things such as the quality of content, the quality of the site that’s linking to you and the type of link,

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