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November 13, 2017

Cold Calling Scripts – The Secret To Successful Sales

Are you looking for a killer cold calling scripts?

Are you tired of missing sales?

Well here is our secret to cold calling success!

I’ve been in sales for over 10 years now and one thing that remains as true today as it was ten years ago is the quickest way to get your business out there, increase your exposure and generate new revenue is to pick up the phone and get cold calling!

But as many people will know cold calling can be one of the most frustrating aspects of sales and without a strong cold calling script it’s easy to get off track, lose your message and more importantly lose your client.

Follow my strategies for creating a killer cold calling script that’s going to open up clients, get people talking and you are going to see your sales rocket!

If you like this article and want to improve your sales skills today and become a champion closer then why not take a look at our sales events dotted around the UK!

Step 1: Keep your cold calling scripts short!

In order to succeed when cold calling you need to put yourself in your prospects shoes! You’ve called them, not the other way around so start your call quickly, professionally and keep your introduction brief. You have 30 seconds, if that, to get someone’s attention and give them a reason to talk to you. I have a standard open that I would use for sales script on any call but this works for me and my pitching style so create a script for your sales pitch that is going to work for you.

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Step 2: Sales Call Introductions – Put your cards on the table

When it comes to telesales it pays to be honest! As quickly as you can explain the reason for the call, for your sake and theirs you need to explain who you are, why you’ve called and why they should talk to you. You don’t want to waste their time but at the same time, you don’t want to waste yours! If a potential prospect isn’t an actual prospect spending half an hour on the phone with them is a waste of theirs and your time to put your cards on the table and move on!

Step 3: Grab your clients attention

Within your opening gambit, you need to grab your prospects attention. I always use bold statements which get’s the client thinking, I can then explain this statement later down the line. Let’s say you were selling insurance:

Hi John, my names Paul I’m calling from XYZ insurance, the reason for the call is there’s a strong possibility that I could save you over £10,000 in insurance premiums over the next few years, but to make sure I’m not wasting your time it would be great if I could ask you a few questions, and introduce myself.

This open is professional, it explains why your calling and it’s got a headline figure in that we can explain later on. If I can save a client £100 a month over the next 10 years that’s£12K! So not only am I adding value to that client straight away, we’ve not got a direction for the call!

Step 4: Open questions

Once you’ve made your bold statement and laid down your intentions for the call then we can get cracking opening the client up. Take our insurance example, we know the clients interested as we’re still on the call it’s now time to help them understand how we can save them that money. Open questions that start with how, when, why are great! Avoid yes or no answers like the plague, Would, Could, Will, Can are terrible ways to start a sales call!

Step 5: Add Value!

By this point you should have a prospect that’s interested in your product, understands you can help them and more importantly is ready and receptive to your full pitch. It’s now time to give them your full sale. Your cold calling script should include this and it should lead logically to a close. We teach everyone we work with to follow the 3 supporting pillars of sales that are fundamental to Elite Sales Success. Does it solve a problem, is there a better solution out there, do I trust the person to deliver this best option.

Step 6: Practice makes perfect

Once you’ve got your pitch ready and down on paper you need to practice, practice practice! Once you know your script inside and out you can pitch freely and naturally and that’s what you want. The other tip here is to keep evolving which is something we do here at The Lunny Group. If somethings not working we change it, tweak it and get it to where we want it to be!

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